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How LaunchTok’s affiliate marketing strategy generated viral success and consistent stock sellouts
Industry: Beauty & Skincare
Business Model: Private Label
Duration: 8 Weeks
The Challenge
A private label beauty brand struggled to gain traction on TikTok Shop with limited creator engagement and inconsistent sales. They needed a strategic approach to build brand awareness and drive sustainable revenue growth.
Key Issues:
- Low brand awareness in competitive beauty market
- No established relationships with TikTok creators
- Unpredictable revenue with no viral content
Our Strategy
LaunchTok implemented a comprehensive affiliate marketing strategy focused on strategic creator partnerships and viral content generation.
Key Actions:
- Distributed 300+ free samples to qualified creators
- Targeted creators with $5K+ GMV and 5K+ average views
- Focused on micro-influencers (2K-30K followers)
- Implemented systematic outreach campaigns
Results Achieved
300+ Samples Distributed | 200+ Creator Videos | 5x Viral Video Views | 400% Brand Awareness Increase
Immediate Impact:
- 200+ creator-generated videos produced
- 1-2 viral videos achieved (5x average view count)
- Frequent stock sellouts due to viral content spikes
Long-term Growth:
- 400% increase in brand awareness
- 250% boost in organic traffic to TikTok Shop
- Established ongoing creator relationships
Client Testimonial
“LaunchTok’s affiliate marketing strategy transformed our brand visibility on TikTok Shop. The systematic approach to creator partnerships and the viral content we achieved exceeded all our expectations. We went from struggling with sales to managing stock sellouts regularly.”
– Sarah Chen, Founder, GlowUp Beauty
Ready to Scale Your Beauty Brand?
See how LaunchTok can implement similar strategies for your private label beauty brand. Our proven affiliate marketing approach has helped dozens of beauty brands achieve viral success and sustainable growth on TikTok Shop.
